Kronicle Magazine - Powsurfing Article

The premier issue of Kronicle Magazine is out and Grassroots Powdersurfing is stoked to have some content in the magazine!  Check out the "Primal Pow"story for the goods!

When Kronicle Magazine contacted me about running a story on our boards I was stoked to say the least.  This would be the debut issue for a new magazine focused purely on backcountry snowboarding and I knew their readers would be the ideal audience for what we have created.

I supplied Kronicle and their writers with a grip of photos to choose from and a lengthy and detailed interview about powsurfing, our boards, and the direction we are headed.  Then I patiently waited for the release of the magazine.

While my photos of Craig and I slaying pow on our Grassroots Powdersurfers dominated the finished article, the written content ended up blending us in with a couple of other companies that were building hand made custom snowboards (with bindings), and of course there were the dreaded relations to "noboarding" in there.   (More on that dreaded relation in a later post)   With 75% of the photos being bindingless riding on our boards, It would have been nice to go into a little more detail about what sets Grassroots apart, but you don't always get what you want.  Although the written article ended up to be mostly about these other companies, we are grateful for the coverage that what we did get and super stoked on the opportunity.  Big thanks is due to Mike Horn, Seth Lightcap, and Jesse Huffman!!  ..and Kronicle Magazine

I would highly suggest you ORDER A COPY NOW!

http://shop.holpublications.com/kronicle-magazine-winter-2012-premiere-issue

 
A peep at the spread.

I never thought I would have my photo in a mag next to Johan Olofsson!

I was pretty stoked to get published in a world wide mag both as a photographer and and athlete.   Technically, it was the second time I have had an action photo of myself published in a major magazine.  The first was a photo of me in the Northface Masters competition at Snowbird a few years back...kicking out a big method off of a cliff onto a bullet proof landing and of course the photo was labeled with someone else's name... just my luck!   They didn't even bother to correct their mistake.  Lame. 

We were delighted for coverage in such a widely distributed magazine.  So much so that we bought our first ever add to run in the mag.  Cost was very high for a small company like myself.. hopefully that investment pays off down the road.

                                     Surely this add makes you want to buy a powsurfer right?

The Powsurf Chronicles - Teaser is out!

Introducing "The Powsurf Chronicles" a series of short films about powsurfing.  We will be dropping Chronicles throughout the winter season to keep the stoke running high and share with our audience the things that set Grassroots Powdersurfing (and powsurfing in general) apart from the rest of the world of snow sports.

The teaser is just the tip of the iceberg and it should give you a small glimpse of what's in store for the future.  With so many bangers, hammers and hum-dingers to sift thru, it took a while to get this little teaser done.  We are stoked to pump out a few short videos this year that offer a little glimpse into what we have been up to over the past few years.  The good times, the bad, history, direction, evolution, potential... there are so many avenues to base these films on.. the hard part is picking one and sticking with it.

So here's the tease... and stay tuned for more.  We will crank these out the best we can with the limited time we have.  Hopefully they will open some eyes and minds, and get people stoked to go outside, grab a Grassroots powsurfer, and go get a face full of powder.

Shot, Edited, Directed, and Produced by Jeremy Jensen.  

Other cameras: Josh Surna, Aaron Hunt, Craig Stevenson, Kanika Koh, Erik Haberstick, and Dave Smellie.

Early Season Weed Wackin'

It's super rare to get such brilliant colors frosted in white. Beautiful drive.

The first early season tease of snow fell on October 7th 2011. We rallied up to the "sacred grove" to check the depth and were delighted to find enough pow to snowskate the campground and powsurf the upper fields.

Check the video!

These early season sessions are what motivated us to start riding bindingless over a decade ago. We were always super excited to ride some pow, but we were bored with riding the mellow grassy slopes while strapped into our snowboards. After a decade of evolution, we are having more fun than ever surfing and skating the snow up here. Ditching the bindings has made it so much more challenging and rewarding.

Here's to another winter season!!

Bindingless, gloveless, hatless, careless, reckless, fearless, blissfulness..

Mowin' down them weeds!!!

Kickflip on that same ol bump in the earth I hit every year around this time.

Dave Smellie and I tested out some new shapes.. Look out for the "Phish", our newest directional shape. Super fun ride, flat swallowed tail... makes for some nice drawn out turns. (and of course it makes a really cool looking track)

Where would board sports be without the ollie? So crucial.

Looks can be deceiving.. I rolled up a couple days later to bluebird conditions, only to find the white stuff was crusted solid. Can't wait for the next storm!

Jackson Hole Snowboarder Mag Release Party

I am not going to disclose the location here cause it is too sacred. We will just say it's somewhere in Idaho or Wyoming or something. Dunker and I slayed it up here for 2 days. The Avy danger was super high so we kept it chill on the powsurfs. Found some really fun lines. One in particular was loaded with mini kickers- so much fun on the powdersurf boards. We were passing over fresh 4 foot slides and glide cracks. It was pretty nerve racking and it kept us humble on our line choices.

There is so much potential up here and never a skier or snowboarder in sight. I have seen some of my favorite zones raped by "professional" film crews in the snowboard and ski industry. They hype it up and disclose the location to da masses (did I just say dumbasses?!) and I am over that crap. Thanks a lot mormon mafia (you know who you are) - you suck. Anyways... I am not going to let that happen to this zone.

BONUS!

I met snowboard artist (and legend) Mike Parillo at the Mag Release party. I was a little bit star struck I must admit. This guy's artwork has had a huge influence on me throughout the years. It was so rad to see his OG paintings in their glory. Whenever I am painting my surfboards I am thinking about this guys work. My kindergarten art doesn't touch what this guy does. I really want to get involved with him in the future if things work out.

Mike Parillo - Original artwork for Travis Rice's Pro Models
Mike Parillo and Travis Rice's Studio for Asymbol

Parillo doing what he does.
Dunker needed to make a huge print for an up coming art show. This was his first test print. Pretty amazing.
This is a reproduction of the Craig Kelly Tribute mural. Mike said the original had been vandalized so this was the reproduced inkjet print. 3x5 feet or so.
Brother Ali on the mic!!! This show was amazing- such a rad vibe.

Not only did I get to chill with Mike Parillo but Travis Rice showed up and kicked it for an hour or so. Travis is the greatest snowboarder in the world.... do I need to say more?

Mike and Travis seemed pretty stoked on the Powdersurf boards. I am working on a couple to send up their way. Hopefully they can provide some R&D and maybe some connections in the industry... Most of all- I want Parillo to paint one.. That dude has unreal skills.

Brother Ali was super rad. He rapped back in forth with Justin Timberlake (yes, the backstreet boy) and it was really good. There was a lot of buzz around the town about J-tizzl being in the house. I have always thought that dude was a clown- but I have never met him so who am i to judge. I was really impressed with his skillz on the mic.

I can't wait to back and ride the Village when it starts dumping. Jackson is always a good time.