"Surfing Powder" - Herald Journal Story -

The local paper here in Cache Valley caught wind of the recent publicity we have been getting and jumped on for a ride.  A quick interview and photo shoot produced a pretty nice article.  Thanks to the Herald Journal for giving us a full page of love in sunday's paper.

Read the article here.
http://pioneer.olivesoftware.com/Repository/getFiles.asp?Style=OliveXLib:LowLevelEntityToSaveGifMSIE_HERALDJA&Type=text/html&Locale=english-skin-custom&Path=THJ/2012/01/08&ChunkNum=-1&ID=Ar01704&PageLabel=C1

Grassroots Powsurfing on ESPN!

We were super stoked when the writers for ESPN.com contacted us for a story.  We provided them with a grip of unseen photos and some very detailed answers to a list of questions about what we are about and why we do what we do.   They decided to start the new year off proper by running our story on the first day of 2012.

Check the story here. Titled "The Powsurf Chronicles take snowboarding back to it's bindingless roots"

While the photos did not make it into the story (??) and many details were left out of the responses, we were pumped to have a story ran on such a major media outlet.  Editing is necessary... especially when someone like me is rambling on and on about this obscure activity that is foreign to most people (powsurfing)... but it's a bummer when points get missed or lines are used out of context.  Journalism is a double edged sword.. Things can get pretty twisted around and the readers of these stories don't realize this.  The response to our product, the films, and powsurfing in general has been overwhelmingly positive and it feels good to know that we are spreading stoke and opening minds in the world of snow sports.  The few negative reactions we have seen are mostly due to misunderstandings.  Dealing with the media is a funny thing.

Grassroots Powdersurfing R&D

Its official - I am going to try to make Grassroots Powdersurfing Company a reality. Time to make the dreams happen- before some big company rips it off.

After 3 and a half years of research and development I think I am ready to do this. We have been dialing in the best shapes for a variety of different styles of riders and terrain. I think I am really close to the best construction possible (with the materials and tools that I have) but I the experimental models are not about to stop - ever. We will be forever evolving to be the best we can be. Over the past few months making powsurfs has really consumed me. I enjoy the challenge of designing, building, and painting them and I am like a little child at Disneyland when it comes to riding them.

I am going to miss "The Powslasher". It came off the rack and broke this weekend as I was getting all redneck on my sled. RIP

Behold the "Powdershark" Directional big mountain and deep powder slayer.

Jeremy - Wanna-be art fag.

This is the board I made for Lance Pitman. I had a hard time letting this beauty go. So sick.

Dave Smellie and I doing a little R&D in Little Cottonwood Canyon. Beautiful day - Sick pow.

Brock Bitton and the board he made this summer. Sick artwork and some good technology went into this one.

Good things are in the works here. Website is being worked on, artwork is coming together and fabrication is moving along for a few custom pieces we need to smooth out the construction process. These babies are gonna be ready for the public real soon.